SHU X MARIO

Team: Clément Barjon & Chloé Cauquil for AKQA

Brief

Shu Uemura is a worldwide makeup and skincare brand from Japan, and from the L’Oréal group. This year for their Christmas special collection, they collaborated with Nintendo’s Super Mario Bros. It includes products from their Art of Beauty and Art of Hair collection. Our goal was to create fun and kawaii animations of the products, a bit of a story between Mario and Shu Uemura’s products.

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